Apr 5, 2018
Bill Mueller bought a one-way ticket to San Diego Monday, Jan 26, 1981, and never looked back. He was a trained journalist who had a knack for all styles of writing. Serendipity brought him into the world of infoproducts when he helped write a book focused on ADD and ADHD, and he realized he could sell that content as an information product, rather than just a book. That turned into a career in the world of copywriting sales pages, sales letters, and infoproducts.
We call this episode “The Man Behind the Curtain” because Bill has a unique skill that is required for every business, from big corporations to independent Etsy stores, and everything in between. That skill is copywriting. As Bill tells us, every decision to buy is based primarily on words - or “little pixels on a screen” - those words that make up an ad, a product description, a social media post or an online review. Words influence. Words sell. That’s as true in 2018 as it was in 1988 and as it will be 20 years from now. Bill’s words have sold millions of dollars of products over two decades. And that end goal always starts with a flashing cursor on a blank screen.
Bill’s a modest guy, but you’ll find that he’s
incredibly intelligent, and passes along a wealth of knowledge
about copywriting and marketing. This isn’t our typical
“hanging over beers” atmosphere...partly because we forgot the
beer… but you’ll want to save this one for reference
Learn more and follow the hosts at optoutlife.com