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The Exit Plan Podcast


May 10, 2018

In 2014, friends Leslie DeSimone and Miri Bescansa bought $50 in materials to create a few pieces of surf-inspired, handmade jewelry.  On a whim Leslie took what they’d made and dropped it on the checkout counter at the surf shop where she worked.  The jewelry was an instant hit with customers.  Leslie excitedly called Miri and told her that they might be onto something.  Less than 4 years later, these two are the proud owners of Salty Cali, with a line of jewelry being sold in over 150 shops and growing.
 
The Salty Cali girls are proof that anyone can escape the rat race, so long as they have a curiosity to test ideas, and abandon any fear of not succeeding.  Leslie and Miri are not experts in jewelry design, photography, building websites, or necessarily in retail sales.  This is a reminder that anyone can take a shot at business, and it doesn’t have to be a big investment of time, money or risk.  As they tell us, you just have to do it.
 
Listen to this real, “Here and now” story of how two friends took a side gig turned full time business and found their version of the opt out life.  Mentioned in the episode saltycali.com ubmfashion.com/shows/magic and view highlights and episode page at optoutlife.com/podcast/salty-cali
 
Learn more and follow the hosts at optoutlife.com